How can you build a five-star LinkedIn profile to boost your job search?

Tips from our Job Search Professional on how to use LinkedIn efficiently.

Our Job Search Coach explains:

"Recent statistics  show that there are now  2.3  Million LinkedIn users in New Zealand as of March 2021.  This accounts for 47.1% of the country’s entire population.
It also has been reported that almost 70% of recruiters and hiring managers use LinkedIn to source top talent. For many organisations, LinkedIn is the go-to after their database.
Often recruiters  and  hiring  managers avoid advertising on job boards,  particularly at senior level or for specialised roles and instead focus on referrals, the company’s database and LinkedIn.  
Another interesting take on this matter is that your CV is a very limiting medium, and it only allows you to deliver a targeted message to a specific audience.
In short, your CV does not give the reader the whole picture of who you are. LinkedIn can bridge this gap, as it takes a more dynamic approach to representing your experience, your skills, your objectives, what you know, what you’re interested in within a professional context.
This is also the reason why, when candidates feel they want to elaborate, they add so many things to their CV and this is not what you want to do. In fact, this is one of the most common mistakes people make in their CV."

LinkedIn Use in New Zealand
1.2 million new zealanders volunteer to at least one charity
new zealand volunteering contributes 3.5 billion dollars to GDP

What am I missing if I don’t use LinkedIn?

In New Zealand's environment we have a very hidden job market, meaning that you cannot see all roles that are currently open.

This makes your job search heavily network based and tools such as LinkedIn a substantial part of your Job Search.

Without Linkedin you’d be missing out on:

  • The opportunity to stand out against your competition
  • Learning about new industry trends and innovation
  • Hearing about job listings that are announced on feeds
  • Promoting your professional brand

How did I use LinkedIn for my own job search?

"A  few  months  back when  COVID-19  shook  the NZ job market, I  was one of the many recruiters who were suddenly back in the job market. The market was pretty bleak back then and I didn’t have my hopes high. Despite this, I didn’t lose hope."  

I  knew that I needed to stand out, so I turned to LinkedIn and updated my profile.

I made  sure that  my  headline  reflected  what  I  was  looking  for, I  made  sure  that  my picture  was  warm and welcoming,  yet professional, and  I made  sure  that  my  page  showed who I am and what I wanted to achieve.
I still regularly publish career-related content, almost  daily. This helped  me gain a position as a front  runner in my industry.
My profile views are growing and with this I receive messages from employers and ex-colleagues wanting to catch up.
If you are a job seeker, this is a proactive way to attract people to your profile and invite opportunities, so this is what you aim for.

Tips from our Job Search Professional on how to use LinkedIn efficiently:

1. Keep your LinkedIn profile up to date and boost your activities

2. Explore Linkedin Features

LinkedIn  has  always  been  an  innovative  company  ever  since  its  conception.  New features have been added and improved to help professionals like us use the platform to its fullest. Features that are not only helpful for marketers but job seekers as well. Come to think of it, isn’t job searching just marketing as well?

Whether it's using the Linkedin generated 3d  barcode or using  cover  stories  to  create  a  short  video  intro about your job search, there are tons of features to exploit to get yourself noticed by top employers in NZ. There's a ton of information about this online.

3. Learn how LinkedIn Algorithms work

Social  media  algorithms  are  important  to  understand  especially if  you  want to get more reach out of your posts.

The algorithm is an automated calculation that decides which posts will make it to the top of the feed and which don’t.

You definitely want this to work in your favour, as all recruiters are on LinkedIn. On the flip side, you also want to be cautious of this, as if you make an inappropriate online comment, this can obviously affect your job search really negatively.  

Understanding  how  the  LinkedIn platform  works  can  greatly  affect  whether  you  should  add questions  to your post that encourages  comments, or  selecting  a  photo  that  stirs engagement.  

For  the  most  part,  LinkedIn  rewards  people  with a high  engagement track  record,  and  your  post  will  be  showcased  more  often  in  comparison to  other people's.

4. Grow your network

Once you understand the dynamics of the Hidden Job Market, it becomes clear that networking  is  an important  part  of your  overall  job  search  strategy.  

Research conducted by Linkedin in 2016 found that 85% of its users had found jobs through networking, and although that may already have been a while ago, this finding is still relevant in 2021.  

Because  of  the  pandemic Nee Zealand employers  are  now even more receptive to online means of communication.

It goes without saying that without a strong network in NZ, your posts may just fall into  the  wrong  feed, affecting  your  chances of being heard  and seen  by  NZ employers.

It is great to see that Linkedin adds new features to keep their platform engaging and helpful to job seekers. It is indeed one of the many tools you can use to find a career in NZ, but even when you do all of these correctly, there is still no guarantee that a recruiter would reach out.

Please be aware that there is also a chance that your Social Media is affecting your job search to your disadvantage.

It is important to note that your goal as a job seeker is to boost your chances of getting heard, whether it be writing a great CV, networking with Kiwis or creating an  outstanding  LinkedIn profile. You need to implement  a  strong  job  search strategy to  be successful.

Don’t have a LinkedIn profile yet?

Our Job Search professionals will work with you on maximizing your potential by providing you with a bespoke job search service that will help you navigate the New Zealand job market.

Find out more about our Job Seeker Service.

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New Zealand's job market is highly network based, and our Job Search Professionals know it inside and out.

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Anna was worth her weight in gold---she was fantastic at helping me format my CV and search for jobs that suited my skill set. In the end, I got a great job in a great city. Carsten and his team were very thorough and helpful when it came time to apply for and get our visas. They are now helping us with our resident visas, and I'm certain that the process will be the same. I'd recommend them highly.

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The great work done before has surely helped to achieve this quick positive result. NZIC are really professional and know what to do when to do it and how to do it. That is so convenient and efficient! I’m still working with them for the next steps and would like to thank them again for their help and support.  Thank you.  Kind Regards.

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NZIC guided me all the way through getting my first work visa to permanent residency. Their job seeking support was key when I first arrived in NZ, communication was always easy and clear. I'm very thankful for their help and definitely recommend their services.

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Dear Jannie, just want to drop a note to thank for your everything. Your help is much appreciated! You are a wonderful and professional job search coach! I am so lucky to have you supporting me!

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