Recent statistics show that there are now 2.3 Million LinkedIn users in New Zealand as of March 2021. This accounts for 47.1% of the country’s entire population.
It also has been reported that almost 70% of recruiters and hiring managers use LinkedIn to source top talent. For many organisations, LinkedIn is the go-to after their database. Often recruiters and hiring managers avoid advertising on job boards, particularly at the senior level or for specialized roles and instead they focus on referrals, the company’s database and LinkedIn.
Another interesting take on this matter is that your CV is a very limiting medium, and it only allows you to deliver a targeted message to a specific audience.
In short, your CV does not give the reader the whole picture of who you are. LinkedIn can bridge this gap, and takes a more dynamic approach to representing your experiences, your skills, your objectives, what you know, what you’re interested in within a professional context.
This is also the reason why when candidates feel they want to elaborate they add so many things to their CV and this is not what you want to do. This is one of the most common mistakes people make in their CV.
In New Zealand's environment we have a very hidden job market, making it heavily network based. This makes tools such as LinkedIn a substantial part of your Job Search.
Without Linkedin,you’d be missing out on:
Keep your profile up to date and boost your activities.
A few months back when COVID-19 shook the NZ job market, I was one of the many recruiters that suddenly was back in the job market. The market was pretty bleak back then and I didn’t have my hopes high.
Despite this, I didn’t lose hope. I knew that I need to stand out, so I turned to LinkedIn and updated my profile. I made sure that my headline reflected what I was looking for, I made sure that my picture is warm, welcoming yet professional and I made sure that my page showed who I am and what I wanted to achieve. I also regularly publish career-related content almost daily and that did help me put myself in the front runner. I noticed that my profile views grew and with this comes messages from employers and ex-colleagues wanting to catch up.
As a job seeker, this is what you want to aim for, in a way, this is a proactive way to attract people to your profile and invite opportunities.
LinkedIn has always been an innovative company ever since its conception. New features have been added and improved to help professionals like us use the platform to its fullest. Features that are not only helpful for marketers but job seekers as well. Come to think of it, isn’t job searching just marketing as well?
Whether it's using the Linkedin generated 3d barcode or using cover stories to create a short video intro about your job search, there are tons of features to exploit to get yourself noticed by top employers in NZ. There's a ton of information about this online, and if you're interested in further learning, this article from Forbes is a good place to start.
Social media algorithms are important to understand especially if you want to get more reach out of your posts. The algorithm is an automated calculation that decides which posts will make it to the top of the feed and which don’t.
In most cases you want this to work in your favour, as recruiters are on LinkedIn. On the flip side, you also want to be cautious of this, as if you make a rude comment online, this can affect your job search negatively.
Understanding how the platform works can greatly affect whether you should add questions to your post that encourages comments, or selecting a photo that stirs engagement. For the most part, LinkedIn rewards people with a high engagement track record as your post will be showcased more often in comparison with other people.
Once you understand the dynamics of the Hidden Job Market, it becomes clearer that networking is an important part of your overall job search strategy. Research conducted by Linkedin in 2016 found that 85% of its users had found jobs through networking, and though it may already be some time ago, the following strategy is still relevant in 2021.
Because of the pandemic, employers are more receptive to online means of communication. It goes without saying that without a strong network in NZ, your posts may just fall into the wrong feed, affecting your chances of being heard and seen by NZ employers.
It is great to see that Linkedin adds new features to keep their platform engaging and helpful to job seekers. It is indeed one of the many tools you can be using to find a career in NZ, but even when you do all of these correctly, there is still no guarantee that a recruiter would reach out.
It is important to note that your goal as a job seeker is to optimise your efforts to boost your chances of getting heard, whether it be writing a great CV, networking with Kiwi’s or creating an outstanding LinkedIn profile. You need to implement a strong job search strategy to be successful.
Don’t have one yet? Our Job Search professionals will work with you on maximizing your potential by providing you with a bespoke job search strategy that will help you navigate the New Zealand Job market. Click here to learn more about our services.
Anna was worth her weight in gold---she was fantastic at helping me format my CV and search for jobs that suited my skill set. In the end, I got a great job in a great city. Carsten and his team were very thorough and helpful when it came time to apply for and get our visas. They are now helping us with our resident visas, and I'm certain that the process will be the same. I'd recommend them highly.
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