The cover letter is a claim for the role – it is your chance to highlight and match your experience against the job description and to clearly state what you can offer your potential employer.
It is a targeted single-page document to the person who advertised the position. It is often your first point of contact with an employer/recruiter to get them interested in reading your CV and interviewing you.
Before you start the main part of the letter, write your mobile number, email address and Skype ID at the top left-hand side of the letter.
Follow this by the date and then write Re: followed by the title of the job you are applying for and a reference number if it’s provided. Check the listing carefully as this reference is often at the end of the ad. Then follow with a greeting, addressing the person by name (if at all possible).
If a contact person is mentioned in the listing, it is recommended that you make a connection, preferably by phoning them, so that you can introduce yourself and ask some questions about the role. That way your application will stand out.
In conclusion, in your cover letter you need to present a strong case for the best matched skills and experience against the job description. Never send out a generic letter as this is one way to communicate that you have not tried to research the role or the company, and that you are not genuinely interested.