The Hidden Job Market

In New Zealand we have a hidden job market. 70% of all job openings are never advertised!

Find out what this means for your job search in New Zealand, and how you can access the hidden job market and take advantage of the huge potential this will give you for your job hunt.

You can watch our video clip below for an easy but comprehensive introduction to the Hidden Job Market in New Zealand.

Only 30% of the jobs that are available in New Zealand at any time will be listed on websites or advertised in public media.

New Zealand employers fill their openings through existing contacts and networks.

The skill shortage lists give you a good indication if you want to find out whether: you can claim bonus points for your Expression of Interest, you can fast-track your work visa, or your profession is in high demand in the New Zealand job market

How can you access 100% of the job market?

Having full access to each and any job opening in New Zealand will multiply your chances of finding a job.  But how is that possible if you can only see 30% of all job opportunities?

Partner with our experienced Job Search Professionals

Our Job Search Professionals know the New Zealand job market inside and out.

They will explain to you how you can find those hidden job opportunities and how you can utilise the potential of the hidden job market for your job search.

Learning how to approach the hidden job market successfully will unleash a source with huge potential for you job hunt.
Job search coach insight

Tips for accessing the Hidden Job Market

Making the most of your professional potential and covering all existing job opportunities will be the core of your job search in New Zealand and ultimately your recipe for success.

Our job search professionals will cover this aspect of your job search in many ways throughout your entire job search journey.

Some areas they will work on with you are:
The importance and how-to of networking in New Zealand
Networking can be more effective than making speculative applications. It involves using people you know and people they perceive as a source for contacts and personal referral.
You should aim to keep the lines of communication open for any future opportunities. Informational interviews can be a great way of accessing information about the hidden job market. The purpose of networking and asking for an informal interview is for you to find out more about:
  • The organisation that your contact works for and the sector it operates in - the culture, challenges, opportunities and significant players.
  • How your skills, experience and qualifications might fit within the organisation and industry concerned.
  • The role that your contact holds - what it involves and is like on a day-to-day basis, its good and bad points and typical routes into such work, for example.
  • How people work together, and what the organisation’s senior leadership is like, in the specific business.
  • What particular needs the organisation has.
Networking and informal interviewing can lead to opportunistic hires.
  • You may gain advance notice of a role that is about to be advertised or may even find that a role is created for you that didn’t previously exist.
  • When undertaking informational interviews, one of your major goals should be to project your professional personal brand. This should encompass who you are as a person; how you could add value to the organisation that hires you and how you would do this in a unique way.
  • Stress skills and qualities that you have that would be a major asset to the organisation, show your awareness of problems or challenges that they face and offer solutions to these based upon your past experiences of problem-solving.
Social networking - how this can be a make or break tool for your job search
It is likely that you are involved in social networking. Potential (and current) employers often look at the on-line presence of employees and job applicants. It is crucial that you think about your presence in social networks and what it might say about you.
  • Look at all the items you have on social networking sites - your photographs, links and comments and review them from the standpoint of an employer - what image do they give of you?
  • It may be a good idea to delete some items and strengthen your privacy settings. As you are doing this, don’t overlook asking others to remove items; photos and other references to you if you are uncomfortable about others accessing them.
  • Be very cautious about commenting on a role; profession; sector or organisation. People have lost their jobs for posting derogatory comments or other items on social networking sites.
  • Search for yourself - look up your name in Google and ask people you know to look for you in social network sites they belong to. You might be surprised at the quantity and range of information revealed!
  • Finally, remember that nothing ever really disappears from the internet. If in doubt, don’t post to begin with - and keep a close watch on your on-line presence wherever it comes from.
Consider using professional social networks such as LinkedIn for the core of your career and job search endeavours.
  • LinkedIn is a professional networking site that operates worldwide. For many job seekers, it is an invaluable resource that can be used to develop a professional identity.
  • To use LinkedIn professionally, you will need to update your profile there on a regular basis. Be active in relevant groups and to share your experiences, advice and expertise with others.
  • Additionally, you can load your CV onto any professional blogs you create and sites that you join - but ensure that it is concise, focused and up-to-date.
  • Use ‘keywords’ relevant to the type of work you seek.
Professional associations - become a member and be part of it
By joining relevant professional associations you will be better able to network with people working in career areas that interest you. You can make yourself known to them and access advice about employment; trends in the sector and roles and potential employers.
  • This networking can occur on-line or through attendance at local and national events hosted by the association – many have very active branch networks.
  • Additionally, many professional associations carry ‘job opportunities’ and ‘work wanted’ sections on their websites, sometimes accessible only to members. Coupled with this, some offer on-line journals, which allow you to keep up to date with the profession concerned; discussion forums and details of professional development opportunities.
Maintain your momentum and never give up!
Take every opportunity that you can to connect with people in your preferred roles and sector, for example by attending conferences; exhibitions; seminars and expos and by engaging with online groups and webinars.
  • Try to arrange work shadowing or internships. (Please make sure that your visa allows you to do this).
  • Are there short courses or skills you could develop or qualifications you can attain to increase your chances? These could be excellent opportunities to show growth.
  • Keep your contacts updated on your progress.
How speculative applications can work for you, if done right
Informational interviewing - a job search technic very specific to New Zealand

The Ice Berg Analogy

Our short video clip gives you a good introduction to the Hidden Job Market and the way New Zealand employers select their candidates.

It explains what this means for your job search in New Zealand, and how we can help you gain access to this huge source of potential for your job hunt.

Read more about job searching in NZ:

Job Searching in NZ

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