The Hidden Job Market

In New Zealand we have a hidden job market. 70% of all job openings are never advertised!


Find out what this means for your job search in New Zealand, and how you can access the hidden job market and take advantage of the huge potential this will give you for your job hunt.

You can watch our video clip below for an easy but comprehensive introduction to the Hidden Job Market in New Zealand.

Only 30% of the jobs that are available in New Zealand at any time will be listed on websites or advertised in other public media.

New Zealand employers fill their openings through existing contacts and networks.

How can you access 100% of the job market?

Having full access to each and any job opening in New Zealand will multiply your chances of finding a job.  But how is that possible if you can only see 30% of all job opportunities?  

Local knowledge is key: Partner with our experienced Job Search Professionals.

Our Job Search Professionals know the New Zealand job market inside and out. They will explain to you how you can find those hidden job opportunities and utilise the full potential of the hidden job market for your job hunt.

Learning how to approach the hidden job market successfully will unleash a source with huge potential for your job hunt.


Job search coach insight

Modern Job Search Techniques:
Tips from our Job Search Professionals for accessing the Hidden Job Market


Using the full potential of the job market by identifying 100% of all existing job opportunities will be one of the key elements of your job search in New Zealand and ultimately your recipe for success.

Our Job Search Professionals will provide you with their local insider knowledge and work with you by applying a number of modern job search techniques that will allow you to tap into the hidden job market and significantly improve your chances of finding a job.
Learn about the importance and how-to of networking in New Zealand.
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Networking tips from our Job Search Coaches:

Networking involves talking to people you know and to people they perceive as a source for contacts and personal referral.

The purpose of networking is for you to find out more about

  • The organisation that your contact works for and the sector it operates in - the culture, challenges, opportunities and significant players.
  • How your skills, experience and qualifications might fit within the organisation and industry concerned.
  • The role that your contact holds - what it involves and is like on a day-to-day basis, its good and bad points and typical routes into such work, for example.
  • How people work together, and what the organisation’s senior leadership is like, in the specific business.
  • What particular needs the organisation has.

Networking can lead to opportunistic hires.

  • You may gain advance notice of a role that is about to be advertised or may even find that a role is created for you that didn’t previously exist.
  • When undertaking informational interviews, one of your major goals should be to project your professional personal brand. This should encompass who you are as a person; how you could add value to the organisation that hires you and how you would do this in a unique way.
  • Stress skills and qualities that you have that would be a major asset to the organisation, show your awareness of problems or challenges that they face and offer solutions to these based upon your past experiences of problem-solving.
Social networking - How this can be a make or break tool for your job search.
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Social Networking tips from our Job Search Coaches:  

It is likely that you are involved in social networking.

Check your online presence

Potential employers often look at the on-line presence of job applicants. It is crucial that you think about your presence in social networks and what it might say about you.

  • Look at all the items you have on social networking sites - your photographs, links and comments and review them from the standpoint of an employer - what image do they give of you?
  • It may be a good idea to delete some items and strengthen your privacy settings. As you are doing this, don’t overlook asking others to remove items; photos and other references to you if you are uncomfortable about others accessing them.
  • Be very cautious about commenting on a role; profession; sector or organisation. People have lost their jobs for posting derogatory comments or other items on social networking sites.
  • Search for yourself - look up your name in Google and ask people you know to look for you in social network sites they belong to. You might be surprised at the quantity and range of information revealed!
  • Finally, remember that nothing ever really disappears from the internet. If in doubt, don’t post to begin with - and keep a close watch on your online presence wherever it comes from.

Consider using professional social networks such as LinkedIn for the core of your career and job search endeavours.

  • LinkedIn is a professional networking site that operates worldwide. For many job seekers, it is an invaluable resource that can be used to develop a professional identity.
  • To use LinkedIn professionally, you will need to update your profile there on a regular basis. Be active in relevant groups and to share your experiences, advice and expertise with others.
  • Additionally, you can load your CV onto any professional blogs you create and sites that you join - but ensure that it is concise, focused and up-to-date.
  • Use ‘keywords’ relevant to the type of work you seek.
Learn how speculative applications can work for you, if done right
Informational interviewing - A job search technique very specific to New Zealand!
Professional associations - Become a member and be part of them
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Tip from our Job Search Coaches: Join your Professional Association

By joining relevant professional associations you will be better able to network with people working in career areas that interest you. You can make yourself known to them and access advice about employment; trends in the sector and roles and potential employers.

  • This networking can occur on-line or through attendance at local and national events hosted by the association – many have very active branch networks.
  • Additionally, many professional associations carry ‘job opportunities’ and ‘work wanted’ sections on their websites, sometimes accessible only to members. Coupled with this, some offer on-line journals, which allow you to keep up to date with the profession concerned; discussion forums and details of professional development opportunities.
Maintain your momentum and never give up!
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Tip from our Job Search Coaches: Stay with it and never give up!

Take every opportunity that you can to connect with people in your preferred roles and sector, for example by attending conferences; exhibitions; seminars and expos and by engaging with online groups and webinars.

  • Try to arrange work shadowing or internships. (Please make sure that your visa allows you to do this).
  • Are there short courses or skills you could develop or qualifications you can attain to increase your chances? These could be excellent opportunities to show growth.
  • Keep your contacts updated on your progress.

The Iceberg Analogy

Our short video clip gives you a good introduction to the Hidden Job Market and the way New Zealand employers select their candidates.

It explains what this means for your job search in New Zealand and how working with our Job Search Professionals will help you gain access to this huge source of potential for your job hunt.

Read more about job searching in NZ:

Job Searching in NZ

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