Search Engine Marketing Specialist

About the role

We're after a Search Marketing Specialist to join our Consumer & Marketplace Marketing Team.  In this role you'll be creating, executing and optimising data driven digital marketing that stimulates measurable demand for our core Trade Me business verticals (Marketplace, Jobs, Motors and Property) through paid Search Engine Marketing.

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We truly value our people and want you to succeed here, so:

* We offer opportunities for personal and professional development, incentives, wellness leave, office perks, discounted Trade Me insurance and a bunch of other good stuff.

* We want to create space for you to do your best work so we support hybrid and flexible working arrangements that will fit with your individual lifestyle.

* You'll have a chance to contribute your creative ideas and grow with a homegrown organisation that cares about its people and customers.

* As the largest online marketplace in NZ, we are a Google premier partner and can offer you exposure that you won't find anywhere else in the country.

* You'll work within a broad marketing context with opportunities to develop your experience in other marketing channels and end to end customer experience.

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Here's what you can expect from this role:

* Execute on the SEM strategy with our agency partner and marketing leaders - this includes but isn't limited to optimisation, budget planning/allocation and reporting for all SEM campaigns across desktop and mobile plus Google Shopping.

* Optimise paid search campaigns and Google Shopping by consistently reviewing performance, ensuring goals are achieved while continuing to test and broaden paid search exposure.

* Provide regular SEM reporting,  present data and facilitate discussions in a way that is clear and articulate to all stakeholders

* Manage the Google Merchant Centre feeds working closely with technical and sales/supply teams.

* Work closely with external suppliers (e.g. Agencies & Search Engine providers) to maximise effectiveness of campaign performance.

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What you will bring to our team:

* You'll have 2 or more years' experience in search marketing - planning, executing, optimising search engine marketing campaigns.

* Demonstrated experience using one or more of the following tools (one of Google Ads or SA360 is required): Google Adwords; Google Merchant Center, SA360, Google Analytics, Google Tag Manager, Google Shopping

* Previous experience in managing large scale paid search engine marketing (SEM) campaigns - retail experience is a real advantage.

* Demonstrated experience with data, attribution modelling and reporting

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We know some candidates can be reluctant to apply for roles if they feel they don't 'tick all the boxes'. If you're excited about this opportunity, we'd still really like to hear from you.

At Trade Me, we're about connecting Kiwis to create the life they want. Whether it's the big things like finding a home, a job, a car or growing their business, or the smaller things, like finding that right bedside table or parting ways with some old stuff. At Trade Me our vision is to be the place where Kiwi's look first.


Trade Me is an INZ accredited employer. We truly value diversity and embrace a flexible workplace where people are encouraged to achieve their potential.

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