B2B Content Manager

About

This role is responsible for delivering relevant and insightful Business to Business content that enhances brand sentiment, grows their reputation as a thought leader and supports the marketing strategy and overarching B2B strategic objectives.You'll also manage, coach and provide direction to a Content and Marketing Specialist and a Coordinator.

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You'll have the best time working with this employer, and this is why:

#Flexible

Flexibility means different things to different people and they support you to find what works, including a home office set up and utilities allowance.

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#Wellness

Being your best self means caring for your physical and mental wellbeing, they offer lots of resources to help you along the way.

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#Leave

They support you with leave when you need it, including 5 days of wellness leave each year and 10 days of sick leave from day 1.

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#Social

Nothing beats getting together to have some fun and celebrate their success. Join this company in the office on payday for company paid lunches. Friday drinks and nibbles every fortnight, annual company awards, celebrations and more.

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#Learning

Whether it's on the job, formal training, mentoring or something else, you'll grow from Day 1.

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Here's what you can expect from this role:

* Manage the execution of content strategies including production and distribution of content in line with their tone of voice.

* Champion a 'leadership first' approach with time spent on coaching and developing your team, meaning they will have the capability, drive and empowerment needed to deliver on their B2B objectives

* Manage and implement Thought Leadership content initiatives for their customers to help position the company as industry experts and invaluable business partners.

* Competently analyse data, identifying trends and changes, to share insights with their customers that clearly communicate the “so what”

* Leverage analytics, research & other insight sources to develop a deep understanding of customer & proactively seek ways to connect, add value in their world & overcome their pain points.

* Work with their internal designers and external agencies (where required) on new approaches to produce visually engaging content such as graphics, videos, imagery etc.

* Monitor and evaluate content and distribution channels regularly to understand what is working, gaps and how their content can be improved.

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What you will bring to the team:

Experience

* Solid experience in content writing/production, journalism, content marketing or equivalent.

* Experience in creating and implementing content strategies and initiatives to deliver on them.

* People management experience is ideal

* Experience using content and marketing tools such as Google Analytics or Content Stack is a bonus.

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Competencies

* Excellent written communication and editing skills

* The ability to analyse data and articulately communicate insights.

* Strength in stakeholder management to sell in content approach and initiatives

* Self-motivated - biased to action, not afraid to fail, but learn and improve continuously.

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They know some candidates can be reluctant to apply for roles if they feel they don't 'tick all the boxes'.

If you're excited about this opportunity, make sure to contact your job search specialist!