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Candidate Details
Name :
Craig Bowles
Qualification :
Sales & Business Development Manager
Industry :
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Candidate ID:
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Sales & Business Development Manager

About our Client

Sales & Business Development professional with extensive experience in sales and marketing, along with a successful track record of developing and implementing business strategies, managing sales teams, and delivering results. Excel at managing P&L, identifying new opportunities, promoting the latest technology and developing strategic plans to drive innovation. Experienced in training and mentoring staff to build high-performing sales teams, and proven track record of exceeding sales targets and building strong customer relationships.


Key Competencies

• Strategic Planning: developed 3-5 Strategic Plans for EA in conjunction with the Southern Africa Business Manager, resulting in the successful growth of the business unit.

• New Business Development: identified and closed new business opportunities, resulting in increased sales revenue and marketshare.

• P&L Management: managed P&L and working capital, resulting in optimized profitability and financial performance.

• Sales Performance: achieved annual budget in sales and contribution margin, while focusing on growth and optimizing price and profitability.

• Supply Chain Management: identified, proposed, and implemented supply chain solutions to service EA customers, resulting in improved customer satisfaction and increased efficiency.

• Team Management: mentored and trained entry/new sales roles, resulting in high-performing sales teams and improving overall sales performance.

• Communication; provided timely monthly reports and clear communication with internal and external stakeholders, improving collaboration and successful outcomes.

• Market Research: conducted extensive research to identify the core product basket, resulting in successful market penetration and increased sales.

Professional Experience

Sales & Business Development Manager

July 2021- present

H.B. Fuller Ltd, Industrial adhesives manufacturing company


Overview: grow and retain HB Fuller's market share and customer base for Engineering Adhesive Business Unit while achieving profit sales targets

• Created and implemented a successful business development strategy focused on growth

• Identify the core product basket for the market and optimise price and profitability.

• Deliver annual budget in sales and margin and manage P&L and working capital

• Develop 3-5 Strategic Plans for EA in conjunction with Business Manager

• Train and mentor entry/new sales roles

• Identify, develop, close new business opportunities, and communicate forecasting needs to the global business

• Provide monthly reports and internal/external communication, and collaborate with stakeholders

• Manage the impact on profitability from terms and conditions, supply chain, days outstanding, and other aspects

• Present to a broad and diverse group, maintaining group focus, and respond to questions

• Apply problem-solving skills using technical knowledge to support customers


National Sales Manager

March 2020 – June 2021

Schoeller Allibert, manufacturing Returnable Transit Packaging (RTP)


Overview: planned, implemented, and managed all sales activities and led and managed sales teams to achieve targets 

• Managed key accounts and developed new business

• Developed, revised, and aligned sales strategy with company strategy

• Achieved and improved on annual agreed sales turnover and expanded customer base

• Reviewed local market conditions and identified sales opportunities

• Established and maintained effective working relationships with customers

• Examined risks and potential, and ensured high ethical standards and compliance with regulations

• Managed and updated price guidelines, approved price requests outside of formal pricing, and negotiated product specification

• Ensured delivery due dates were met and stock levels maintained, monitored orders against delivery plan, and managed debtors


National Sales Manager

March 2018 – Feb 2020

Automa Multi Styrene (Pty) Ltd, foam products and insulation board manufacturer


Overview: drove sales growth and profitability by effectively managing sales personnel, and developing effective strategies. 

• Marketed and sold a range of products to different market segments, including the automotive, construction, and agricultural industries

• Provided accurate forecasts of annual, quarterly and monthly revenue streams, targets and budgets

• Managed a national team consisting of regional sales managers and sales & marketing representatives

• Collaborated with Finance to establish and recommend sales goals

• Managed assigned product lines to maximize revenue and meet corporate objectives

• Formulated sales policies and developed plans to ensure revenue growth across all products

• Identified changes within the industry, competitive pressures, and proactively modified sales strategies

• Reviewed sales expenses and recommended economies

• Recruited, selected, orientated, and trained new employees and provided supervision through field visits, observation, and measurement of results to inform performance appraisals and salary reviews



Sales Manager, Professional Channel

July 2017 – Feb 2018

Stanley Black & Decker (Pty) Ltd, tools and storage company, commercial electronic security company, and engineered fastening systems


Overview: managed and developed the dealer / sub dealer network and developed new channels of distribution based on market requirements.


• Managed industrial sales channel and established key relationships with stakeholders

• Delivered RSA Traditional Channel Plan to achieve top-line and margin targets as per company objectives

• Developed and maintained strong relationships with distributors, customers, and key accounts

• Managed market operational requirements such as forecasting and service levels

• Co-ordinated and participated in key account presentations


National Sales & Marketing Manager

Sept 2015 – June 2017

Akfix (Pty) Ltd, eco-friendly, life-esteem chemical products and technologies


Overview: developed and implemented a channel partnership strategy for the market, and led, managed and enhanced the brand through marketing campaigns and activities that delivered consistent sales growth.


National Sales Manager

2008 – 2015

Henkel (Pty) Ltd, Laundry & Home Care, Beauty Care and Adhesive Technologies

Overview: led and managed a team while driving sales growth and meeting financial targets. Developed a strong sales foundation, which included being awarded the ‘Go Getter Junior Executive Award’ for international growth markets.


• Bachelor of Commerce in Marketing Management (2015) 

Professional Development

• Leading People Successfully (LPS) (2017), Stanley Black & Decker (Pty) Ltd

• Price Management (2015), Henkel (Pty) Ltd

• Professional Sales Leadership (2015), The Gap Consulting Group - UK

• The Complete Skilled Negotiator (2013) The Gap Consulting Group - UK

• Value Pricing Model (2012) Henkel (Pty) Ltd

• Peak Performance Management (2012) Henkel (Pty) Ltd


Enjoy playing squash, mountain biking, golf and motor sports


Technical Skills

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