Assistant Brand Manager

Overview: Assistant Brand Manager for an American luxury furniture brand, handling marketing campaigns, strategies, and business operations

• Marketing and Promotions – Create effective campaigns and promos to increase brand awareness, maximise lead conversions, and reach sales targets
• Business Operations – make sure that operations are running smoothly for the brand including digital marketing efforts, client deliveries, item movements, memo and budget approvals
• Inventory Management – ensure healthy inventory levels by monitoring the movement every month
• Pricing – constantly check prices versus the US and ensure that local pricing is accurate
• Client Management – provide suggestions and approvals to the sales team on additional discounts, giving gifts with purchases, and special arrangements for clients
• Showroom Maintenance and Visual Merchandising – work with the Visual Merchandising team on improving the showroom set-ups and client experience
• Managing the Sales Team – work closely with the Sales Designers for new promos, marketing efforts, and training, and monitor their progress
• Lead the Brand Team – work with Sr. Brand Associate, graphic designer, Digital Marketing Team, and Logistics Team for Ethan Allen on business operations and marketing efforts and report progress to Business Manager
• Principal Liaison – coordinate with principals of Ethan Allen, prepare marketing reports for business reviews, comply with principal requirements, and provide timely feedback
• Service Requests – file Service Requests for damage claims and coordinate with the Data Management Group on changing the item codes depending on the claim provided by the principal
• Technical Service Issues – oversee technical issues by being involved in all pending service concerns
• Sales Monitoring –monitor sales performance and provide the month and year-to-date Sales Metrics weekly
• Showroom Walk-ins Monitoring – update the weekly walk-ins monitoring sheet, analyse client movement, and report findings to the team
• Digital Marketing – stay on top of the digital marketing efforts such as improving the website, Google My Business pages, and SEO, run digital ad campaigns on Google, Facebook, and Instagram, plan email direct marketing (EDM) campaigns, update the Viber community, oversee social media content, and monitor their progress
• Event Planning and Execution – strategise, plan, and mount all brand events held throughout the business year
• Photo and Video Production –involved in pre-production, production, and post-production stages of photo and video shoots for the brand’s campaigns

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Marketing Manager

• Brand Marketing - handled the overall marketing efforts for the company’s ten (10) brands including campaign planning and execution
• Project Planning & Management - conceptualised, planned, and executed marketing campaigns
• Digital Marketing and Advertising – set up and optimised Facebook and Instagram Ads, and Google Ads; planned content for brand’s social media pages
• Ecommerce Development and Management – set up, optimised, and managed ecommerce websites of brands with ECM integration using Shopify
• Business-to-Business Marketing & Relations
• Affiliate Marketing - coordinated with businesses, celebrities, influencers, and individuals for partnerships and collaborations
• Customer Relations Management - responded to queries, complaints, and feedback, and ensured optimum customer experience in all facets of brands both in the digital and physical stores
• Team Management - handled a team of Marketing Officers and Graphic Artists and delegated tasks for maximum efficiency

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Digital Producer


• Created and uploaded shows on the company’s digital platforms (website, YouTube, Facebook, Instagram)
• In-charge of assigning show from conceptualization, writing, shooting, editing, social media marketing, and publication of assigned projects
• Social Media Management - handled social media accounts of various projects and platforms, including TV Production Digital Group and Star Hunt Digital Originals
• Multimedia Content Producer - created on various forms of content (articles, photos, captions, etc.)
• Host and Voice-over Talent - hosted a few livestreams and gave voice to several videos