PROFILE

Experienced sales and marketing professional with a strong background in B2B software, inside sales, and channel partnerships across APAC.

I specialise in building and qualifying a pipeline through outbound prospecting, inbound lead follow-up, and multi-channel campaigns, working closely with account executives and partners to drive revenue.

My experience spans SDR/inside sales and channel representative roles at Veeam, where I’ve managed partner portfolios, created sales campaigns, and consistently met KPIs for activity, meetings, and opportunities.

I’m now focused on Business Development, Inside Sales, and Lead Generation roles where I can leverage my software and channel experience to open new opportunities, nurture key accounts, and support high-performing sales teams.

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RELEVANT SKILLS

●      Prospecting & Pipeline / Demand Generation: Strong B2B software sales experience with a focus on prospecting, opening new doors, and running pipeline generation activities (outbound and inbound) to drive new customer acquisition.

●      Partner & Vendor Relationship Management: Builds and manages relationships with partners, resellers, and vendors, negotiating favourable terms and co-marketing activities to increase opportunities and revenue through the channel.

●      Sales & Client Engagement: Skilled in building and nurturing strong client relationships to drive acquisition, retention, and expansion. Experienced in qualifying needs, proposing solutions, and supporting account executives to close business.

●      Marketing & Campaign Support: Supports sales teams by developing and executing marketing activities that align with revenue goals. Experienced in integrated campaigns across email, social media, events, and paid search to generate and nurture leads.

●      Results-Oriented: Consistently works to hit and exceed activity and revenue targets, with a strong drive to achieve the best outcome for both client and employer.

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PROFESSIONAL EXPERIENCE

Various Roles | June 2021 - Current

Veeam Software Malaysia | Kuala Lumpur, Malaysia

Current Role: Senior Associate Channel Representative:

●      The role involved managing Veeam Channel Partners to drive revenue growth and strengthen relationships. Key tasks included supporting partners with licensing and technical needs, identifying opportunities, providing business forecasts, and ensuring compliance with the Partnership Program. Responsibilities also included collaborating on channel strategies, creating sales campaigns, offering partner training and sales support, and maintaining CRM records. Additionally, the role involved conducting on-site visits and analyzing market data to optimize program effectiveness.

Previous Role within Veeam: Inside Sales Associate/Sales Development Representative (Hybrid)

●      The role focused on generating demand through outbound calls and responding to inbound sales leads. Responsibilities included engaging potential clients, identifying their needs, and presenting tailored Veeam solutions. Key tasks included cold calling, managing accounts in Salesforce, tracking lead activities, and meeting KPIs. The position also required providing excellent customer service, addressing inquiries, and staying updated on industry trends.

Business Software Support & Sales| November 2020 – May 2021

Puspa Business Solutions | Kelantan, Malaysia

●      The role involves providing B2B sales advice and technical support to clients across various industries, assisting with system setup, implementation, and maintenance. Key responsibilities include offering remote support through phone, email, and screen-sharing tools, guiding clients of all skill levels in IT solutions, and delivering recommendations for software solutions such as Clinic Management Systems, Hotel Management Systems, POS Systems, and Time & Attendance Software. The role also requires advising clients who are new to IT on best practices and ensuring smooth system operations.

Interpreter | June 2020 – August 2020

Kelly Outsourcing and Consulting Group | Malaysia

●      Convert spoken language statements from English Language to Mandarin (and vice versa) with accurate and impartial translation, while maintaining the original tone and context of the message.

●      Responsible for handling telephone calls on demand and renders meaning of conversations in the consecutive mode of interpretation between speakers of Mandarin and English.

●      Process information quickly and concisely, recognize sensitive cultural differences, and is professional and courteous at all times.

●      Use appropriate industry terminology and understand common industry procedures and practices.

●      The calls involve simple or complex, non-technical or technical subjects in Healthcare, Government, Insurance, Finance, Utilities, Travel and Hospitality, 911 emergency services, Law Enforcement, and General Business.

Various Roles | October 2010 – June 2020

Bizit Systems | Malaysia

Role 1 (within Bizit Systems): Marketing Manager:

●      The role encompassed digital marketing, social media advertising (Google Ads, Facebook, LinkedIn), content marketing, and event organization. It involved coordinating market research, managing marketing materials, and collaborating with the web team to enhance web traffic using Google Analytics. In sales, the role focused on generating and nurturing leads, providing quotations, introducing new products, and tracking competitors. Additionally, it supported the Business Development Manager and Sales team, ensuring customer communication and assisting with promotional materials.

Role 2 (within Bizit Systems): Marketing Consultant:

●      The role involved advising Bizit Systems on their marketing plans and activities, attending monthly Sales & Marketing reviews with the principal, and conducting webinars to promote company software. Additionally, responsibilities included representing the company at marketing events as needed and handling other ad hoc tasks assigned by Bizit Management.

Role 3 (within Bizit Systems): Marketing Manager:

●      The role involved managing digital marketing campaigns, content creation, and social media marketing (Google Ads, Facebook, LinkedIn). Responsibilities included organizing events, sourcing ads, maintaining the website, analyzing web traffic with Google Analytics, and creating marketing materials. In sales, the focus was on lead generation, nurturing, product introductions, and supporting the Business Development Manager with promotional efforts and customer inquiries.

Inside Sales Account Manager | July 2005 – January 2009

Teledirect Telecommerce (INTEL APAC Sales) | Kuala Lumpur, Malaysia

●      The role involved managing inbound and outbound sales calls to Intel channel partners across regions like Australia, New Zealand, the Philippines, Singapore, Brunei, and Malaysia. Key tasks included building relationships, educating partners on Intel products, and generating sales based on regional trends. The position also focused on driving participation in marketing programs, managing partner profiles, and supporting grey market transitions. Additional responsibilities included handling pre-sales inquiries, resolving partner issues, and maintaining account levels, with a strong emphasis on communication skills and ongoing training.

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EDUCATION

Bachelors Degree in Computer Science/Information Technology

Multimedia University | Malaysia | 2005

●      Major: Multimedia Technology Management

Referees will be provided on request