SUMMARY

I am a versatile marketing leader with a consumer first mentality and a penchant for creative problem solving. I blend analytical insights with strategic thinking to build integrated go-to-market strategies that meet the needs of your brand and audience.

I have over ten years experience in both B2C and B2B channels with a broad knowledge across marketing disciplines and deep expertise in product and growth marketing.

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EXPERIENCE

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SENIOR GROWTH MARKETING MANAGER

Asurion, LLC                                                                                                                                               March 2022 - Present, Nashville, TN

• Launch over 15 new products for clients such as Verizon, Microsoft, GameStop, HP, and SoFi by leading comprehensive go-to-market strategies, representing the voice of the customer, and enabling acquisition and retention strategies within the partner channel (B2B2C)

• Lead cross-functional teams of 10+ people across performance marketing, creative, product, sales, technology and legal/regulatory/compliance to build brand campaigns, drive growth, and increase revenue

• Create and manage a test and learn plan across marketing channels; analyzing data and reporting to optimize; resulting in $2 million incremental revenue

• Develop loyalty and referral program for D2C products; resulting in additional 6 months LTV

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SENIOR MARKETING MANAGER

Sophia Learning (Strategic Education, Inc)                                                                             Sept 2020 - March 2022, Minneapolis, MN

• Developed and executed the go-to-market strategy to support Sophia's new subscription business model, resulting in +100% YoY revenue growth; $5M to $12M

• Led a cross-functional initiative with the product, development, and sales teams to launch a new consumer-facing website; ensured consistent key messages and value props, UX and SEO best practices; resulting in a 15% increase in conversion

• Gained in-depth customer and marketing knowledge through qualitative and quantitative research; helping to identify consumer pain points, product opportunities, feedback loops and key messages

• Responsible for product messaging and value props; continuously testing and optimizing through consumer and competitive insights, brand campaigns, and paid media ads

• Managed $10M budget; built full-funnel B2C and B2B promotional programs and campaigns to drive awareness, consideration, and conversion

• Provided sales team with marketing support, including sales tools, conference collateral, and competitive intelligence

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PRODUCT MARKETING MANAGER

Capella University (Strategic Education, Inc)                                                                              May 2016 - Sept 2020, Minneapolis, MN

• Led the creation, execution, and integration of marketing strategies across all channels for 19 doctoral and 12 helping professions products/programs including BSN and MSN programs

• Created and implemented new email strategy; including content creation, testing and optimization, and audience segmentation; resulted in 151% YOY growth in 2019.

• Responsible for monitoring portfolio health, identifying areas of drop-off and developing solutions to address customer needs and competitive shifts

• Created multi-channel referral campaigns, resulting in over 100 referrals in Q3.

• Launched over 6 new products and 4 redesigned products

• Created lead generation campaigns; resulted in +3% monthly sales increase

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MARKETING MBA INTERN

Thrivent Financial                                                                                                                                May 2015 - May 2016, Minneapolis, MN

• Developed 3 main and 2 sub personas in order to create and test value propositions for new market segmentation

• Collected and analyzed consumer behavior data using Adobe Site Catalyst and presented findings and recommendations to senior level directors; recommendations used for new product development strategy

• Conducted content audit on website, built asset library, and created strategy to address content gaps.

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MEMBERSHIP DIRECTOR

YMCA of the Greater Twin Cities                                                                                September 2012 - January 2015, Minneapolis, MN

•Presented new CRM strategies via an executive power point presentation in an association meeting of 30 people; CRM strategies implemented company wide

•Created referral campaign that generated over 400 referrals; 125% over goal

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EVENTS MANAGER

Hy-Vee, Inc                                                                                                                            September 2010 - September 2012, Omaha, NE

•Developed cross-functional project management skills; oversaw all event planning, coordination, execution, and evaluation; events ranged from 10-500 people with budgets up to $10K

•Created marketing materials; social media campaigns, direct mail and trade show exhibits.

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EDUCATION

Master of Business Administration -Marketing and Brand Strategy

UNIVERSITY OF MINNESOTA CARLSON SCHOOL OF MANAGEMENT • Minneapolis, MN

• Leadership and Advisory Board member.

Bachelor of Science, Marketing and International Business

UNIVERSITY OF WISCONSIN, LA CROSSE • La Crosse, WI

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SKILLS

●     Go-to-Market (GTM) strategy

●     Positioning and messaging

●     Analytics

●     Cross-functional leadership

●     Integrated marketing

●     Project management

●     Martech - CRM, email service providers, Adwords

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INTERESTS & HOBBIES

●     Reading - I love all genres but especially mystery and thriller and am in two book clubs

●     Outdoor recreation - hiking, camping, kayaking. I believe any ailment can be helped with a walk outside

●     Cooking - I like cooking for my friends and family, hosting neighbors for parties, and trying new foods

●     Travel - I love trying new things and exploring new places whether with my husband or my close friends of over 20 year

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REFERENCES AVAILABLE UPON REQUEST

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