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Candidate Details
Name :
Ramon Abano
Qualification :
Marketing Consultant
Industry :
CRM Deployment/Implementation Strategies
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Marketing Consultant

Our client Ramon is a CRM and Marketing Strategist with expertise in data analytics and developing marketing programs, strategies and campaigns. Skilled in running qualitative and quantitative market research studies and programs, bridging data and marketing strategy, and translating data into actionable strategies that drive revenue.

About Ramon:

CRM and Marketing Strategist with expertise in data analytics and developing marketing programs, strategies and campaigns. Skilled in running qualitative and quantitative market research studies and programs, bridging data and marketing strategy, and translating data into actionable strategies that drive revenue. Supportive team player with excellent communication and presentation skills.

Technical Skills:

  • Proficient in working with analytics tools such as Power BI and Adobe Analytics, and other platform analytics services such as Google Analytics, Facebook Insights, Facebook Creator Studio, YouTube (Creator Studio), and Oracle BluKai
  • Working knowledge of Tableau, SQL (SQL Server Management Studio), R and RStudio, Salesforce CRM, and SAS-Enterprise Guide

Achievements:

  • Developed overall framework for lifecycle management for Globe Telecom’s prepaid and international subscriber base as well as Wunderman’s clients such as Kimberly Clark, Shell and McDonald’s.
  • Created, implemented, monitored and optimized campaigns to generate incremental revenues, engagement, click-throughs and conversions for Globe and Wunderman Thompson Clients
  • Launched CRM and digital initiatives for AXA (a French multinational insurance firm and one of the largest and fastest-growing life insurance companies in the Philippines), McDonald’s and Nestle Philippines
  • Designed several quantitative and qualitative market research projects for ABS-CBN Global and Globe Telecom such as Market Studies, FGDs, UAIs, Advertising Research Studies
  • Managed end-to-end research projects from design to collecting requirements to develop reports and presentations for ABS-CBN Global, Globe Telecom, and for ACNielsen clients such as Philip Morris, Honda, Watson’s, Avon, and J&J

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