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What happens next?

Our Job Search Specialist Mark Beltran will facilitate the next steps:

Mark will let our client know that you have shown an interest in their professional skills.

You will receive a full job application from our client and might want to offer them a formal job interview if you see the right potential in this candidate.

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Offering a job to our client will be straight forward.

Candidate Details
Name :
Jackson Martin
Qualification :
Marketing & Communications Professional
Industry :
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Candidate ID:
JM101
This candidate has been hired.

Marketing & Communications Professional

About our Client

Experienced marketing and communications professional with experience in the development of strategic marketing plans for a wide array of clients in industries including tech, e-commerce, real estate, non-profit and private golf clubs. Highly skilled in delivering brand strategies, strategic communications, integrated marketing and data analysis. Team player experienced in mentoring others and leading small and large groups in matrixed environments to meet client and internal needs across different organizations.

Achievements

  • Recipient of 27 Platinum and Gold awards from MarCom Awards for innovative PR and communications campaigns that produced outstanding quantitative and qualitative results for team and partner initiatives across integrated and digital marketing platforms
  • Recipient of 12 Hermes Creative Awards for design and execution of outstanding creative campaigns – including video content, graphic design, marketing plans, brand strategy and communications platforms
  • Organized and managed custom creative content production generating over 145 million impressions and 11 million engagements on social media channels, delivering over $23 million of third-party verified media equivalency value
  • Led efforts to pivot team marketing strategy during COVID-19 shutdown, designing and facilitating award-winning dynamic virtual hospitality program that staged 23 live digital experiences to entertain over 300 VIP guests and broadcast 10 fan-facing events streamed to over 100,000 viewers

Professional Experience

Director of Communications, Sep 2021 - Present                

Overview: serve as a strategic lead with a portfolio of clients integrating expertise and partnership by building strong relationships, proactively delivering counsel to clients, leading strategic plans with multiple services, managing team to deliver high-quality deliverables against defined goals

• Manage over USD 525,000 in annual client billings across integrated marketing and brand strategy accounts

• Serve as the strategic lead with a portfolio of clients integrating expertise and partnership from the broaderBuffalo network by building strong client relationships, proactively delivering counsel to clients, leading strategic plans with multiple services, managing team to deliver high-quality deliverables against defined goals

• Oversee development of strategic marketing plans for a wide array of clients in industries including tech, e-commerce, real estate, non-profit and private golf clubs

• Contribute to the financial health of the agency through top-line revenue generation, proper scoping of account work, management of account teams to ensure cost-effective delivery and overall agency profitability

• Play key role as mentor and cultivator of an agency culture that aligns with company values and is welcoming, fun, collaborative and focused on delivering results for brands

 

Director, Communications Strategy, April 2015 - Oct 2021

Hired as Digital Marketing and Communications Manager and promoted to Communications Strategy Director in Jan 2018

Overview: oversaw marketing and communications department at professional motorsports team, leading strategy in working with partners to deliver campaigns across all marketing disciplines

• Organised and managed custom creative content production generating over 145 million impressions and 11 million engagements on social media channels, delivering over $23 million of third-party verified media equivalency value

• Advised Business Development team on innovative platforms to pitch prospective clients in established and growth industries, and design multi-platform media strategies to amplify organic and earned media for partnership launches targeting tech, CPG, e-commerce and sports audiences

• Oversaw data collection and reporting processes, analyzing business intelligence metrics and visualization to communicate efficiencies, successes and opportunities for program planning and evaluation

• Craft strategic internal and external corporate, industry and consumer communications for company leadership, partners and relevant agencies to align with appropriate narrative messaging in written, spoken and multimedia engagements. Awarded PR News Platinum Award in2018 for Mark Martin’s NASCAR Hall of Fame induction speech

• Manage Roush Fenway’s active involvement in NASCAR Diversity Program, recruiting outstanding diverse candidates for annual internships and overseeing development plans to promote their growth within the industry. In 2018, honoured with NASCAR Drive forDiversity Award for promotion and development of the program

• Led efforts to pivot team marketing strategy during COVID-19 shutdown, designing and facilitating award-winning dynamic virtual hospitality program that staged 23 live digital experiences to entertain over 300 VIP guests and broadcast 10 fan-facing events streamed to over 100,000 viewers

• Keynote speaker and panel participant at notable marketing summits, including NASCAR Marketing and CommunicationsSummit and Acronis Cybersecurity How eSports Technology Services EconomicDisruption event

   

Digital Media Coordinator May 2013 – Mar 2015

• Executed and led digital marketing campaigns for assorted clients through an award-winning agency

• Developed and refined analytics and reporting processes while managing key client account relationships

• Wrote featured SEO-optimized blogs and produced video content for various clients across multiple industries

• Managed and created daily content for over 170 social profiles across major social networks

• Led online reputation management efforts for more than 300 business locations

Education

• Master of Business Administration (2017- 2019)

• Bachelor of Arts Communication Studies (2010 - 2014)

 

Keynote speaker and panel participant at notable marketing summits, including NASCAR Marketing and Communications Summit and Acronis Cybersecurity How eSports Technology Services Economic Disruption event

 

Professional member of Public Relations Society of America, https://www.prsa.or

Interests

  • Habitat for Humanity volunteer building community housing in Atlanta and Charlotte for nearly 15 years
  • Second Harvest Food Bank volunteer time sorting food donations for needy kids in Charlotte metro area, provide marketing support to raise awareness for program initiatives
  • Rise Against Hunger: Provided marketing support to raise awareness and help package meals to fight food insecurity and malnutrition around the world
  • Avid golfer – play at least twice a month, single-digit handicap, travel to play at renowned courses around the country
  • Team sports – play for the ChicagoSwans Australian Rules Football team, travel around the United States to play other teams, also play softball and other sports recreationally and played six different sports for secondary school: Baseball, Soccer, (American) Football,Water Polo, Golf, Lacrosse
  • Writing – have consistently written for different sports blogs over the past ten years on a wide array of topics
  • Travel – enjoy visiting new places around the world with my wife Emily, have been to 38/50 states in the US and several different countries

Skills

  • Writing: regularly write and edit press releases, craft strategic internal and external corporate, industry and consumer communications for company leadership, partners and relevant agencies to align with appropriate narrative messaging in written, spoken and multimedia engagements. Awarded PR News Platinum Award in 2018 for Mark Martin’s NASCARHall of Fame induction speech
  • Internal/External Communications: spokesperson for major public sports teams and large brands, facilitate press conferences in person and on digital platforms, craft messaging strategies, create and execute crisis management plans
  • Thought Leadership: Lead strategic thinking for brands in a variety of industries to utilize marketing assets in integrated campaigns and partnerships, participate in marketing panels and summits as a keynote speaker
  • Brand strategy: Lead brand strategy development through crafting internal and external messaging – including company name, mission/vision/values statements, brand messaging pillars, visual brand guidelines, campaign ideation – to develop identity for emerging brands

Technical Skills

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