Please give us some details about the role you want to fill and let us know why you think our client might be the perfect candidate for you.
What happens next?
Our Job Search Specialist Mark Beltran will facilitate the next steps:
Mark will let our client know that you have shown an interest in their professional skills.
You will receive a full job application from our client and might want to offer them a formal job interview if you see the right potential in this candidate.
If you decide that you would like to offer the role to our client, we will help to make the next steps as smooth as possible.
You will be supported by our Licensed Immigration Advisers, who will take care of all visa related aspects of the process of offering our client a job.
Offering a job to our client will be straight forward.
Commercially minded brand and marketing manager with over seven years' experience in the regulated online gaming industry across Europe, the UK and Australia.
Experienced in brand strategy and positioning, multi-channel campaigns, CRM and market performance management, as well as leading a team.
Uses data and customer insight to drive growth, with strong regulatory compliance knowledge.
Brand Strategy & Positioning | Integrated Multi-channel Campaigns | Go-to-Market & New Market Entry | Commercial Planning & Financial KPIs | Data Analysis & Customer Insights | CRM & Lifecycle Marketing | Market & Competitor Research | Stakeholder Management | Agency & Partner Management | People Leadership & Mentoring | Content & Copywriting | Budget Management | Regulatory Compliance
Gaming Country Manager June 2026 – Present
bet365, Malta
Global online sports betting and gaming operator.
• Lead gaming performance across the UK, European, and ROW markets, driving market expansion and growth of the brand in local online gaming markets.
• Oversee financial KPIs across assigned markets with a focus on profitability, analysing performance data to provide actionable insights for strategic business decisions.
• Translate regional strategy into country-level commercial plans in partnership with the Gaming Commercial, Product and Marketing teams.
• Lead a team of Country Leads and Coordinators, building a collaborative, high-performance culture and supporting their professional development.
• Assess and monitor regulatory frameworks in new markets, including New Zealand ahead of market entry, and ensure compliance across all assigned markets.
• Build strong relationships with gaming providers and key business partners, working closely with the Head of Gaming.
Brand Manager – Germany October 2025 – March 2026
ComeOn Group, Malta
Online casino and sports betting group operating multiple brands across European markets.
• Defined the brand positioning and produced a brand guidelines brochure, aligning cross-functional teams behind one consistent brand.
• Optimised the new-customer onboarding journey, coordinating cross-functional teams to update offers, landing pages, and meta description.
• Launched a new banner carousel format, coordinating the Product, Casino and Design teams.
• Wrote offer pages in WordPress and creative copy and disclaimers in Bannerflow, adapting creative and on-site copy to evolving regulatory requirements.
• Developed initial concepts for a new brand mascot.
Role disestablished following the company’s exit from the German market.
Brand Manager – Europe February 2025 – September 2025
Silverspin, Malta
Online gaming company.
• Developed the brand proposition for a new brand, including USP, brand personality and tone of voice, ensuring consistency across markets, channels and teams.
• Partnered with the Design team to create a visual identity aligned with the brand strategy.
• Developed marketing strategies for Hungary and Norway, adapted to the requirements of pre-regulated markets.
• Built a business case for a brand ambassador, then worked with a creative agency to secure influencer and ambassador partnerships, build the social media presence and plan the ambassador shoot.
• Evaluated the strategic value of a free-to-play page and planned its implementation with an external provider.
• Conducted market research, competitor analysis and customer surveys, and analysed customer data in Power BI to inform strategy.
Brand Manager – Germany September 2023 – February 2025
ComeOn Group, Malta
• Owned brand and marketing strategy for the German market within a strict regulatory framework, including cross-channel campaign planning and rapid-response initiatives to market events.
• Acted as interim Country Manager for six months, reporting to the CMO, managing the marketing budget and coordinating advertising campaigns and sponsorships with external partners.
• Initiated and led a brand refresh, approving new designs, copy and landing pages, and launched a sportsbook with internal stakeholders.
• Monitored KPIs in Tableau, tested user flows and initiated site improvements across departments to enhance the user experience.
• Used market research, competitor analysis and customer surveys to shape strategic decisions and brand positioning.
• Aligned branding and messaging across the Paid Social, Programmatic, CRM, SEO and Affiliate teams, and represented the company at industry association meetings.
CRM Campaign Manager January 2023 – September 2023
Tipico Games Ltd, Malta
Part of Tipico, a German sports betting and online gaming group.
• Developed and delivered CRM strategies across email, SMS and on-site channels, including copywriting, customer segmentation and bonus set-up, to increase engagement and loyalty.
• Analysed campaign performance (open rates, click rates, and bonus claims), presented issues and solutions to senior team members, and initiated design and content improvements to optimise engagement.
• Reported on bonus budgets, claim rates, and forecast promotional costs to inform campaign planning.
• Coordinated cross-department campaign schedules and asset requests, including ad hoc campaigns for new slot releases, to avoid overlaps and ensure smooth delivery.
• Maintained regulatory compliance and quality across all campaigns, and onboarded and mentored new team members.
Earlier Career
AML Analyst – Tipico Co. Ltd, Malta November 2021 – December 2022
Assessed customer account risk to prevent money laundering and ensure regulatory compliance, monitoring and restricting accounts as required.
Customer Service Agent – Tipico Co. Ltd, Malta October 2020 – November 2021
Provided live chat support, supported the Responsible Gambling team with customer protection compliance, and trained new colleagues.
Customer Service Advisor – Sportsbet, Australia January 2017 – October 2018
Placed bets and resolved customer enquiries on the betting floor, working with the Payments and Responsible Gambling teams, and delivering customer retention initiatives.
Hospitality, Administration and Rural Roles – Australia and New Zealand 2014 – 2016
Receptionist, food and beverage service, workshop assistant for a yacht manufacturer, farmhand and private childcare.
Bachelor of Arts – Media and Communication Management (Marketing & Economics) 2009 – 2012
Hochschule Fresenius, University of Applied Sciences, Germany
Analytics & reporting: Power BI, Tableau, Splunk, MicroStrategy, Google Analytics
Content & creative: WordPress, Bannerflow
CRM channels: SAP Emarsys, email, SMS and on-site campaigns, customer segmentation, bonus set-up
Project management & collaboration: Jira, Slack, Microsoft Teams, Google Workspace, Microsoft Office (Excel, PowerPoint)
Languages: English (fluent), German (native)
Reading (mostly fiction), spending time in nature, cooking and baking, being active (gym, hiking etc), gardening, spending time with friends
Available on request.
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