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Why just use a CV? Send a Video Instead.

As a job hunter, have you ever thought about why you send a resume? Is it because you believe it's required or simply because it's what everyone else is doing? Instead of focusing on yourself and your past, consider standing out and creating value for the company by sending a 1-minute video pitch.

Imagine yourself as the hiring manager, who opens her email inbox every morning to a stack of black-and-white, bulleted PDF resumes. How can you make her day? By sending a personalized video that showcases your enthusiasm for the company's mission and how you can contribute to their success.

To create a strong video pitch, follow these six simple steps:

  1. Use a video tool like YouTube to record your pitch. (Or even your phone)
The tool matters way less than the substance of your pitch. These tools are nice because the thumbnail will show a preview if you were to send in a LinkedIn DM.

  1. Avoid scripting if possible and instead prepare a few bullet points to guide your thoughts. Frame your pitch from the company's perspective. What can you do for them?
Just list a few bullet points in your head for what you want to say, then shot the video and speak naturally. What’s key is to frame the pitch from their perspective. What can you do for THEM?

  1. Start with a smile to help you relax and be authentic.
This helps you relax and be authentic. If you just take one tip from this article, it’s to smile when you make a video pitch.

  1. Tell them why you love that company. MAKE IT PERSONAL.
This is the most important part. Prove that you did your research. Be genuine. This can be simple. Say that you’re pitching to Apple. “Hi Apple, I love your mission to bring world-class user experience to your customers” – this already brings value but don’t stop there. Continue by sharing why that’s personally exciting for you. Seal a personal connection with them and build a bridge.

  1. Share 1-2 tidbits about your accomplishments, story, or skills that relate to the role you are applying for.
Your story, or your skill and how they relate to the role you are going for. It’s key here to be yourself and to connect the dots for them. “As a sales manager at Company X, I lead our SDR team to increase revenue by 30% in 6 months, by focusing on building supporting 1-1 relationships. I’d love to do the same for you at Company Y.”

Or even tell a story about your personal achievements and soft skills. Don’t just tell them you have leadership skills, tell them how these skills have been helpful to a challenging situation you’ve experienced in the past. Relate it to the work you’re about to do for them.

  1. Keep your pitch around 60 seconds and leave them wanting to learn more.
You don’t need to say everything. Just get them interested to learn more!

Remember that an imperfect video is better than no video, so don't stress too much about perfection. By sending a video pitch, you can build a human connection and signal soft skills and mindsets that make a powerful first impression, especially if you're looking for a sales role.

So, if you want to stand out in the job hunt, ditch the traditional resume and try sending a personalized video pitch instead.