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What do recruiters vs employers look for in a cover letter? 

Recruiters are looking for a cover letter that highlights your professional achievements, like the fact that you got promoted, earned an award within your industry or possess a unique skill set. Think of it as a “best-of” roundup of your career so far.

By sending your resume and cover letter to a recruiter, you are trying to help the recruiter understand what you can do, what you are qualified for, and which job criteria you could fulfill so they will present you to their client-employers when an appropriate opening becomes available.

Briefly discuss your background and how your skills and accomplishments could benefit the recruiter's client (often you won’t know the company behing the advertised vacancy)

List the kinds of industries and position(s) you're looking for and when you can start a new job. This is where you can mention that you are working with a licensed adviser, who takes care of all your paperwork.

An employer reads your cover letter thinking, “What’s in it for me?” They’re looking for you to become an asset to their company, so make it easy for them. Keep your cover letter short and tailor your highlights to the skill set required for the particular position. Describe how you found out about the position and what you know about the company. Discuss your skills and accomplishments and how they will benefit the company.