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The Crash Guide To: Pitching Jobs

A pitch has personality

You’re a person. You want to work with people. Why let a bunch of dull text and bureaucratic apps make the match?

A pitch is a way to show your personality and drive. It connects, human to human, in a real way that can’t be easily faked or gamed.

Forget trying to beat automatic resume keyword scanners and send them a real, dynamic snapshot of what you’re all about. The best pitches include a short video, and ideally some projects or samples of your work.

A pitch is about piquing curiosity

The goal of a sentence is to get you to read the next sentence. The goal of a pitch is to get them to want to know more. 

You don’t need to cram your life story into a pitch, or take them from  zero to job offer all at once. You just need to get enough of their  attention to make them curious. 

A good pitch makes it impossible for them to say ‘no.’ In the words of  Cal Newport, it makes you: “So good they can’t ignore you.”

What’s the smallest possible thing you can craft that makes them say, “I at least owe this person an interview”? That’s a pitch.

“This is BY FAR the best and coolest application I’ve  ever seen in over 20 years of reviewing applications.  You absolutely blew me away and made my   morning.”  
– Recruiter, in an email to a Crasher

Only two things matter on the job market: 

Your ability to create value 

Your ability to prove it 

A pitch is your best shot at proving the value you can create for a  company. The most effective way to do it isn’t to make an ask, but to  make an offer. Propose specific value you can create for them. 

At the simplest level, you can paint a picture of what you’d do for  them in your first 30 days on the job and offer to explain more. 

If you really want to pack a punch, you can actually do the job before  you get the job. Create something for them. If it’s a sales job, build  a list of leads and send it. If it’s a design job, design something they  could use in their marketing efforts. If it’s a customer success job,  create a list of answers to FAQs from their customers. Get specific,  and get creative.

Once, I received a pitch  

from a guy who wanted  

a marketing role. (All the  

other applicants sent me  

a resume and didn’t pro 

pose anything they could  

do for me.) He created  

a video walking through  

extensive research on a  

target audience for us, did  

Google search rankings  

for our content to that  

audience, and put together a list of things we could do to improve  our reach. He literally did what we were hiring him to do as a way of  showing us he could do it. We hired him. Never even asked to see  his resume, credentials, or work experience.